Identity/Promotional Materials: Creativity in Everyday Life

• Date: 2019
• Media: Multiple (cardstock, digital, fabric, vinyl)

These images are some of the identity materials I developed for the Creativity in Everyday Life exhibition at the Goldstein Museum of Design, along with GMD designer (and fellow UMinn grad student) Soo Jin Kang. I was also co-curator of the exhibit, with Prof. Brad Hokanson of the Department of Design, Housing and Apparel.

The concept is based off of Kaufman and Beghetto’s notion of “Big C and little c” creativity, which presumes that some people exhibit grandiose, domain-changing creative ideas that nearly everyone knows about (think Mozart, Einstein, Curie, etc.) while the vast majority of people exhibit everyday creativity, such as finding a new, faster route to the grocery store, drawing or painting for pleasure, and anything that makes for a more efficient, smooth workday. The purpose of the exhibit was to get people enthused and interested in this kind of everyday creativity, and helping them recognize it in themselves and others. Basic Gothic Pro was used for the title and Franklin Gothic for the dates.

The identity concept was used to produce the above poster and postcard as well as a large banner, electronic graphics, and vinyl signs to promote the exhibition. The banner is 106 inches tall and hung in the McNeal Hall atrium space outside the gallery.